Friperie
Friperie is an enormous vintage clothing emporium, which closely emulates the look and feel of an elegant and stylish girl's bedroom. Entire outfits are able to be created from Friperie, with the huge store housing hundreds of vintage dresses, hats, belts, scarves, boots (currently 25% off) and clutches. Handmade hairpieces are also available, and can be tailored to suit requests. The vibe is comfortable and relaxed, with spacious change-rooms, complete with velour chairs and even a double bed. Stock from Friperie is sourced from around the world and includes items from kimonos to gorgeous cashmere pieces. Prices are extremely reasonable, with leather gloves available for just $20. All items are colour coordinated; making it simple to locate the piece you are after. Friperie is located at 337 Smith Street Fitzroy, on the corner of Johnston Street. Access is made simple by the number 86 tram from the city, which takes you straight to Friperie's door. Open Mon-Fri: 11am-6pm, Sat-Sun: 11am-5pm. Contact: 9416 4777 friperie@iprimus.com.au
Evil Twin
‘Glundge’ is the latest It word to hit the streets and this is exactly what cult label Evil Twin is all about. An eclectic mix of 80’s grunge, trashy glam and punk statement street wear, it is bittersweet break-ups and brooding twin sisters that inspires this fiercely fashionable range. Growing up as a twin, designer Jodie McKenzie spent the first 10 years of her life wearing identical clothing, which may explain her completely individual designs. Her latest collection “All’s evil in Love & War”, features torn tunic dresses; rocker tees and vests splattered in fringing, studs and tie-dye.
Hello Sailor
Every couple of months the Carlton Hotel is transformed into vintage flee market Hello Sailor. The market showcases the quirkiest of vintage clothing, footwear and accessories. DJs play 60s garage/psych rock/new wave/ post punk music while you spend an afternoon rummaging for bargains. It’s best to get in early to get the good stuff before it ends up on a vintage shop for triple the price.
For more information including how you can secure you own store at the next event contact Rochelle on rochellevintagefair@hotmail.com
New Kicks
This winter the world’s most definitive denim brand Levi’s is going eco-friendly with their new footwear collection, Levi’s Red Tab Shoes. The range offers females fresh designs to cover all bases from sequinned flats to leather ankle boots. While the Levi man can choose from dapper dress shoes and sneakers. Levi’s is embracing sustainable fashion and releasing re-used jeans shoes in high and low top designs. To create these exceptional shoes two pairs of pre-loved authentic Levi jeans are re-worked incorporating the original features of the jeans. The footwear range is available through Myer and other leading stockists.
For more information visit www.levis.com.au
None the Richer
Tired of being part of the mainstream? Are you seeking something unique and edgy that will help you stand out from the crowd? Then get your hands on the new brand that is set to burst onto the Australian fashion scene, ‘None the Richer’. Brainchild of self-confessed fashionista Ulyana, the range clashes elegant vintage with punky accents, including a fabulous fringed vest, luxurious furs and funky cocktails dresses. Complete your look with her range of chunky cuffs, fingerless gloves and glo-mesh clutches.
www.nonethericher.com.au for more information.
Papillon
Search for Papillon on Google and you’ll be inundated with pictures of cute puppies. But search for it on the 3rd floor of Block Place in Melbourne and you’ll find some of the best local and European designs in this former-gallery store. With a walk in closet feel, you’ll be right at home surrounded by limited edition pieces by labels such as K by Karl Lagerfeld and local labels Rest in Peace and Elias Reign.
papillonfasion.blogspot.com to see what they do.
Attention seeker
Starting a new business can be hard and the concept of both running AND promoting a new business can seem challenging. This is where PR Darling’s new ‘Attention Seeker’ program comes in. ‘Attention Seeker’ will guide, assist and teach individuals how to effectively manage their own public relations with personalised one on one sessions on running a successful PR campaign.
For further information or any queries, including an interview with Susie Robinson (Director of PR Darling) please feel free to contact: Romy at PR Darling on 03 9428 8864 or romy@prdarling.com.au
Toi et Moi
Twah ay mwah
(you and me)
Toi et Moi is the new label by designer Gill Lawrence (formerly of Milk and Honey). The label is an eclectic fusion of French and Australian lifestyle influences. From day to night, festival to a friends house, beach to bar Toi et Mwah has the answer to all your fashion needs. Each collection is set to include an offering of dresses, playsuits, camis and tees that can be dressed up or down for a look that can be described as ‘modern day bohemian’. Sic short-lead capsule collections per year will mean new product is constantly being delivered.
TV for Sportsgirl
Sportsgirl’s latest designer collaboration sees Melbourne based brand TV take centre stage with an exclusive range to be sold at selected stores from May. TV design duo Ingrid Verner and Monkia Twyanek bring their quirky edge to this iconic brand with clothing they describe as individual pieces of artwork. Using hand-developed fabrics, three-dimensional knitting patterns and perforated leather, each piece in the collection is an explosion of texture and print. The Coogi Knit Boy Pullover is perfect for those chilly winters days while the Printed Bird Dress in soft jersey effortlessly glides over the female body.
Sportsgirl continues to encourage and assist upcoming Australian designers so checkout the TV for Sportsgirl collection at www.sportsgirl.com.au
Dare to be Different
Zynk dares to be different, housing not only talented local Australian designers (Halsinky), but also Italian (Dada & Co) and French (Lola Espeleta). Specialising in the Spring Racing Carnival, Zynk offers dresses for under $200, hats and fascinators, fashion bags from Pash, Cosgrove and Beasley, and the latest styles of shoes, arriving from mid-July, with brands such as Mimmi. to compliment your Spring Fashion look.
Combined with a selection of Voodoo and Platinum hosiery, Zynk is an ideal destination to complete your outfit from head to toe, with the help of personalised customer service.
On presentation of the Fashion Journal editorial from 1st July- 30th Oct 2009, Zynk will give a 10% discount to customers who spend over $100.
Zynk is located at 117-121 Therry Street, Melbourne.
Open from Tues: 9am-5pm, Weds
10am-3pm, Thurs 9am-5pm, Fri 9am-6pm, Sat-Sun: 9am-5pm.
Contact: 9329 1230
zynk@bigpond.com