Tumblr glitch pop.

Words by

Veronica Stanford

We’ve always assumed that being a New Yorker means you are automatically cool. And it’s people like Lizzy Plapinger and Max Hershenow that validate this assumption. The duo makes up MS MR, self-described makers of “Tumblr glitch pop” tunes.

This month, the colourful pair are bringing their catchy tracks and glam costumes Down Under for Groovin The Moo. We got to spend some time with Lizzy and Max and discussed being LBGQTI+ activists, living on the road and sharing their music with the world.

MS MR’s sophomore album has been out for a little while now. How has the response been, now that you can look back and reflect?

We really wrote this record with the stage in mind, so for us the test was always how well it would translate to our live show. Now that we've performed the album all over the world, at both festivals and headline shows, it’s been incredible to see the reaction in person from our fans. It’s been beautifully validating.

You’re set to come out to Australia for Groovin The Moo, what can we expect from your live set?

We’re a very high energy band, so come expecting to dance and throw yourself around!

Do you have a favourite MS MR song to perform, or one you are particularly proud of?

‘How Does it Feel’, the title song from the album, is always a set highlight. It’s a great chance to get the audience involved for a big sing along.

There were a few years in between your first and second albums. Will this be the same with your third?

We hit the road pretty hard during the Secondhand Rapture era, so the two years between that and How Does It Feel seemed pretty appropriate to us. For us, it’s about giving the record enough time to breathe and then to allow ourselves the creative space to evolve and experiment. So stay tuned...

How do you find living on the road for such long periods of time?

Touring was hard when we first started the band, but in recent years we’ve figured out how to make it work for us. Most importantly it’s about surrounding yourself with friends. Lucky for us, we’ve had almost the same team since the beginning, who have become a great built-in support system.

You’ve been quite vocal about supporting the LBGQTI+ community. How did this become such an important aspect of the MS MR?

We’ve always wanted to use whatever platform we have to stand for issues that are important to us. Our core ethos revolves around creating an environment where we, and our fans, can feel the most comfortable as ourselves. A safe space for personal expression and experimentation, especially in terms of sexuality and gender.

Style-wise, MS MR seems to embody some super-glam vibes. Where does this come from and how did you decide on your ‘look’?

This record cycle has been particularly inspired by ’70s glam rock, which developed fairly naturally over time, both on-stage and off.

Is your day-to-day style similar to your on-stage style?

Absolutely. The line between is becoming almost nonexistent, which means awesome things for our day-to-day style.

What’s been the most challenging thing about working in the music industry?

Getting compensated appropriately for how our music is consumed.

If you weren’t in music, what would you be doing?

Max would most likely be a dancer or architect and Lizzy would most likely work in fashion or studio art.

Quick fire questions:

Music is... always foreground, never background.
Favourite road trip tune... ‘Shooting Stars’ by Bag Raiders.
Favourite city... Berlin.
My parents always say... Max: "tuck in your lips." Lizzy: "wash your hands."
Sweet or savoury... salty sweet.
Favourite clothing item... Lizzy: vintage Mercura NYC heart cherub sunglasses. Max: brown leather suede jacket.
My guilty pleasure... we don’t believe in feeling guilty about anything that gives us pleasure.
Apologise or ask permission... neither.
Justin Bieber is... all over our radio and we don’t hate it.
My favourite FRIENDS character is... Phoebe (Vassar College represent).

You can catch MS MR at Groovin The Moo from April 23 or at their headline shows, starting April 28 at the Metro Theatre in Sydney. 


Leave a comment


On how she hopes to change the world.
Feat. all the worst Californian rock clichés.
It’s the fun, jaunty-pop we’ve come to know Arcade Fire for.
From the rawness of heartbreak, to a place of renewed strength.
Looks like this New Orleans band has finally hit its stride.
On NYC, Panorama Music Festival and Brazillian poetry.
On music, long-distance relationships and supporting local talent.
A fat bunch of hits does not an album make.
An all-out glam rock album.
There's a certain charm about this album.
Musicians are advised to back up their music.
On band mates, women in music and overcoming stage fright.
A glimmering record full of love and heartbreak.
Talking touring, Netflix and time spent at home.
Easygoing and atmospheric.
Is it wrong to want more?
A debut album four years in the making.
Frankly, not their best work.
A voice for the angry.
The little electro band that could.
Home hangs with Emma and Alice.
We hang at home with the two best friends.
The first single off her forthcoming album.
In an unannounced Australian capital city.
Is it still relevant to rap about gangsta shit?
*By a person who didn't really know her music until now
No fashion week should be without a good hair director.
Talkin nail polish, EPs and the possibility of a Killing Heidi Reunion.
A little West Coast act doing big things.
The self-awareness sets her apart.
Inspired by the not-so-nice stuff about being a woman.
Strangely underwhelming.
Clearly a very personal album for frontman, Kele.
I didn't want this to be a hate letter....
That Rihanna reign just don't let up.
There's still nobody out there with a voice like this.
Meet the label prioritising social responsibility.
A lush and detailed listen.
Confident and charismatic.
And other handy job application tips.
An in-depth look at the woman behind the label.
Get to know the personality behind the voice.
The best week of Melbourne's music year is on the horizon.
We heard everything...
Turns out their name has nothing to do with Chinese food.
We get to know one of Melbourne's busiest musicians.
Talking The First Wives Club and GarageBand.
Madonna will bring her Rebel Heart tour to Australia next year.
What it’s really like growing up in a cosmetics empire.
Sweden, you’ve done it again.
Australian musicians are taking centre stage.
An album that is somehow both loud and indescribably quiet at the same time.
Talking M&M’s in ice-cream and Skittles in vodka.
With all in- app purchases going to charity.
"The mid-song break down on the title track is still one of my favourite musical moments from recent memory."
"Oh, this is what feel good music is."
Dreamy pop tunes coming to you live.
Hoooooooooboy. Get ready to start planning your trip to Byron, the lineup for Splendour In The Grass 2015 is finally here.
One of the smoothest voices in Melbourne.
Returns to Australia for Vivid Live.
The hauntingly beautiful sounds of London Grammar hit Festival Hall.
It may not be groundbreaking, but this is definitely emotional enough.
It's like it's 2012 all over again and in a very good way.
Comfortingly few muscle tees.
Get ready for your next fave artist Australia.
Take those early high school years and turn them into a bratty pop record.
The Backstreet Boys are coming back, awright.
Fascinated and a little intrigued, we quizzed the duo behind the Spanish label.
The singer/songwriter gears up to grace our shores.
Mim and Liv NERVO have taken the world by storm.
Melbourne's fun new jewellery label tells us what's up.
Client Liaison are hitting the ground running in 2015.
Because pun-derpants are the best idea.
2014 has been a pretty ripper year for music, seeing the emergence of new (and incredible) artists, the continuing domination of...
Like we needed another reason to <3 her.
Taylor Swift tells ASOS Magazine the life lessons she’s learnt.
Is there anything more 'Melbourne' than a laneway party?
Absence must make the heart grow fonder, as Chet Faker announces an Australian Tour after a year of worldly adventure
Zoe Kravitz to hit Topshop Sydney this Friday
Nostalgia for the ‘80s and an appreciation of Aussie culture— Client Liaison evoke a corporate narrative, to the point where I...
If you’ve spent time on any fashion website during the last five years – which is pretty likely – then you have encountered Julia...
Gorman is in a constant state of flux - but in a good way.
Actual great vintage tees without the hassle.
We hit up Joey and Rob from ELEVEN Australia for some insider tips, nifty tricks and picked their brains on how they made it in...
When you hear the words ‘Swedish folk music’ the first image that jumps to mind is probably men in tiny green overalls yodelling...
We chatted to Kelis about her line of sauces, the Kelis food truck at SXSW, what she loves most about fashion and of course her...
Everyone the world over just amped up their squat regime.
We love the internet, especially the endless hours of shopping fun it provides us.
How can one person have so many talents? I mean, really.
LA born BANKS has been capturing global attention. We caught up with her to chat songwriting, messages from the universe, and why...
We chat to Lily Allen ahead of her Australia tour Splendour in the Grass headline appearance
Stevie Dance’s story is pretty much a fashion industry fairytale.
English synth-pop sensations Bastille may be in the middle of a sell-out US tour before hitting Australian shores next month, but...
When people say that punk is dead, that’s not really the whole story.
Meet The Bohicas. They’re the new buzz band creeping out of old London town (for something different) but don’t switch off yet....
James Vincent McMorrow’s music is tailor-made to fill big spaces, metaphorically and literally. Luckily for him – and us – an...
Janelle Monáe and Kimbra are two of the most dynamic, innovative and forward-thinking artists in contemporary music. Both are...
Over the past twelve months, Melbourne's own Hiatus Kaiyote have scorched the sky of the international music industry.
Desert Designs might just be the most inter­est­ing design col­lab­o­ra­tion going around.