January 20-31.

Words by

Tara Smith

Retailer Alice Euphemia is presenting its ‘Personal Best’ clothing sale to celebrate better practice in Australian fashion.

The sale will be showcasing labels with a sustainable approach, with pieces available at up to 80% off. Think Celeste Tesoriero, Kowtow, Vege Threads, Gary Bigeni, Tlux, LP33.3, Serpent and the Swan, Roopa Pemmaraju, Bhalo, F.me Apparel and more. 

The sale will be happening over two locations across Melbourne this January. This one is not to be missed.


Alice Euphemia ‘Personal Best’ Fashion Sale
155 Gertrude Street, Fitzroy, VIC 3065
Wednesday January 20, 9am – 8pm
Thursday January 21, 9am – 7pm
Friday January 22, 9am – 7pm
Saturday January 23, 9am – 6pm
Sunday January 24, 10am – 4pm

513 Chapel Street, South Yarra, VIC 3141
Wednesday January 27, 9am – 8pm
Thursday January 28, 9am – 7pm
Friday January 29, 9am – 7pm
Saturday January 30, 9am – 6pm
Sunday January 31, 10am – 4pm

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