Say hello to the Simple Watch Co

Well hello gorgeous.

Simple Watch Co is a newly-launched label, working to prove the watch is no longer just a functional piece but a statement of individual style.

Making timepieces that can be worn like a classic jacket or iconic jeans, their watches are both simple (mind the pun) and sleek.

Leather wrist straps and modern faces team perfectly to create an accessory that transcend the practicals. This is one to put on your Christmas list.

Get set, VAMFF is turning 20 next year

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