Ruffling feathers.

Words by

Anastasia McInerney

PETA’s been known to ruffle a few feathers among fashion labels when it comes to the mistreatment of animals for luxury goods.

So when a representative was refused entry at an LVMH shareholder meeting, PETA proposed it would pursue legal action against the conglomerate.

Executive vice president, Tracy Reiman, said the organisation was “exploring” its legal options.

PETA has spent the last few years buying shares in luxury fashion houses, in a bid to attend shareholder meetings and push for each to change their protocol around the use of animal skins.

PETA bought shares in Hermès International S.A. in 2015, with subsequent shares purchased in Prada Holdings B.V. and, most recently, LVMH.

At the recent LVMH shareholder meeting, a PETA representative had planned to discuss the company's treatment of crocodiles at Vietnamese farms, known to supply skins to a tannery owned by LVMH. There were also plans to address the continued use of ostrich skin by LVMH brands.

LVMH’s refusal to grant access to the representative was unprecedented, with PETA having previously attended a Hermès shareholder meeting in 2015. 

PETA’s Reiman told The Fashion Law (warning of graphic content):

“We will also be present at future annual meetings to put pressure on board members until the company agrees to stop slitting baby ostriches' throats and ramming metal rods down live crocodiles' spines before skinning them alive. We have much more up our sleeve, as the company will see. Behind every one of LVMH's bags made from exotic animal skins are short, miserable lives of deprivation and violent deaths.”


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