20/09/2016
Unique.

Words by

Anastasia McInerney

PANDORA’s new TV commercial promotes women and their uniqueness, and we’re all over it. 

The message behind Forever Friends is that jewellery isn’t merely an accessory, it’s a form of self expression. 

While the campaign celebrates a women’s individuality, it also promotes the collective power of women when bonding over differences, challenges and uniqueness.

The commercial follows a group of friends, who meet up to stay in a mountain-top cabin. They eat, drink, dance, laugh and cry together.

Shot in Italy, the video reads less like a TV commercial and a little more like a short film.

Check it out for jewellery inspo and bestie goals. 

pandora.net

Leave a comment

Related

Our chat with the street style photographer.
Inspired by the designer's recent trip to Bali.
Satisfy your inner bohème.
Like an all-female episode of The Amazing Race.
Jewellery you can feel good about.
I would have passed out and required Miranda Kerr CPR.
I am watching this show literally yelling “I CAN’T” at the TV.
File under cute present ideas.
We have a penchant for minimal jewellery.
Environmentally sustainable jewellery.
Inspired by all things greater than us.
Locally cast jewellery for the discerning wearer.
The perfect stop for any cat lover.
The kind of jewellery you can wear over and over.
Contemporary and delicate.
A tribute to sex and death.
A limited collection of 15 handcrafted rings.
In case you need an alternative to Making a Murderer.
The show we didn't know we needed in our lives.
For the modern day Cleopatra.
Raw, unconventional jewellery.
The beauty of imperfection.
Faultless glamour, effortless style.
Nature creates, Made In Earth enhances.
From architraves to gem stones.
Gold, sliver, crystal and stone.
"I mean, why would you let Zhang leave? It’s like getting rid of Beyoncé from Destiny’s Child."
Low luxe designs and effortless versatility, just the way we like it.
Accessories designed locally.
Dainty and delicate goodness.
Inspired by the suds and star-studded ceiling of a Turkish Bathhouse.
Net-A-Porter is definitely going over and above on this one. After all, it’s Chanel.
Luxe intimates and natural stone jewels.
The new (edgy) kid on the block.
Personalised perfection.
Because fine jewellery needs a fine face to display itself.
Simple pleasures to brighten your day.
An "invigorating explosion" inspired by the Parisian scene.
Coincides veryyyy nicely with Valentine’s Day.
Meadowlark's latest collection, ALCHEMY, is here.
Melbourne's fun new jewellery label tells us what's up.
These Australian jewellery designers have caught our eye.
Simply beautiful jewellery.
A little more interesting, a lot more thoughtful.
Pink LouLou's Australian Summer line goes back to Australia's roots.
Forget bad romance, check out the latest by Vicki Leigh.
It’s a glamorous kind of bohemian.
Amber Sceats bring us the goods right on time for the holiday season.
Verner has opened up shop in Melbourne.
A match made in Swarovski-studded, fluff-balled, gold-dusted, cherry-cola heaven
Like another galaxy/a Sade video.
For some much-needed Mediterranean romance.
You’ll probably recognise the design from those original packing bags.
It's not a ring, it's a Ringly
Abby Seymour is an illustrator, but her talent spans more than just the pen.
More is more! Make room in your jewellery box ASAP.
HIM&I is all about keeping things clean and simple by decorating your home with objects that surprise and inspire rather than...
Created by three sisters on the south coast of New South Wales, Nest of Pambula makes super sweet jewellery that you'll...
Think The Fresh Prince of Bel-Air goes to Tokyo.
EAT.ME.DO is a label that was immediately embraced by fashion editors and street style bloggers alike.
Welcome to a whole new world of jewellery.
Starring Jerry Seinfeld (bah bah ba cha bah bah ba cha).
All about giving into edible guilty pleasures, Lucy Folk's Appeteaser collection will have you swooning quicker than you can...
Australian jewellery label ManiaMania have released their spring/summer 2015 collection Obscura, with a lookbook starring fashion...
Sydney Jeweller Fairina Cheng is all about breaking the rules
Brisbane based designer Joshua Halls brings a fresh approach to stainless steel
Sydney based online store Mischka Boutique is the exclusive Aussie retailer for Enelle London and Outerbridge Jewelry
Pearls and modern, fine lines come together in Holly Ryans latest collection pOla
Inspired by travels to India, Egypt, Mexico and Turkey the brand’s founder, Joanna, has created beautiful bohemian pieces...