OnceWas has opened its newest Style Lab in Hawksburn Village
A shopping experience with a difference.
We all know how it is to walk into a store and feel completely overwhelmed and helpless. The OnceWas Style Lab is designed to get you feeling the complete opposite.
Style Labs are a better way to shop in-store, created and designed by OnceWas creative director and head fashion designer, Belinda Glynn. Belinda had one main vision for the Style Lab concept: to provide a complete sensory experience of the OnceWas brand.
You’ll be able to completely immerse yourself in all things OnceWas, with the assistance of experienced, on-point styling assistants.
There are currently three Style Labs, with the newest store having opened up in Hawksburn Village, located on Malvern Road, Prahran.
In other Style Lab news, the Brighton Style Lab has relocated to Hampton, with the Fitzroy store still remaining at its OG location on Gertrude Street.
The offering of each store is unique, tailored to its location and customers. Locations have been carefully chosen, situated in shopping precincts surrounded by home, antique and other fashion stores nearby.
And, of course, each Style Lab has a versatile edit of refined, yet functional OnceWas wear. While you wait to shop IRL, you can browse the range here.
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