03/08/2017
Belieb it.

Words by

Veronica Stanford

Fashion trends can be hard to predict, but one thing’s for sure: a white tee will always be a staple. 

Celebrity stylist, Karla Welch, believes it’s one that needed a little more work. She’s just teamed up with American clothing company, Hanes, to produce a line of celebrity-approved white tees.

The line came about after Welch was asked by Justin Bieber to supply long T-shirts for his Purpose world tour five years ago.

“He was so fearless. [He said], ‘I want T-shirts that are long,’ and they literally didn’t exist in the marketplace. It was a bit of a nightmare,” Welch told Vogue.

She went to work, stocking up on triple XL tees from Kmart and resewing them using her own pattern. 

Now, xKarla is about to land. Inspired by James Dean and other Hollywood cinema icons, Welch worked closely with Bieber to create the range of updated tees.

The collection takes components from Hanes tees and reworks them into seven different styles: crop, sleeveless crop, baby, crew, original, sleeveless and classic. 

The campaign alone is impressive, fronted by the Biebs, Kaia Gerber and Joan Smalls.

xKarla is set to drop tomorrow, with Vogue reporting each tee will only be priced at $30 US.

xkarla.com