Welcome back.

Words by

Tara Smith

After a tumultuous few years, filing for bankruptcy twice and closing down completely, American Apparel has officially relaunched its website.

We first caught wind of a relaunch after the company was bought out by Canadian activewear company Gildan earlier this year. However, the relaunch has come weeks earlier than expected. 

The online store looks to be the same old American Apparel, with a strong focus on sweatshop-free basics.

If you were a big fan of the retailer’s old stuff, you can also click to the ‘Icons Shop’, a collection of its best sellers from back in the day.

At the moment the store is only shipping to the US, but word on the street is that international (re-)expansion is on the way.


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The company continues to fight an uphill battle.
Laid-back and downbeat.
"Real LA versus hip fashion fantasy LA".
"Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey."
Will Be. is pretty much an online shopper’s dream.