10/02/2017
Cutting out the middle man.

Words by

Hannah Clifton

casper+pearl is being rebranded after six long, successful years in the biz.

Designer Stacey Hendrickson created casper+pearl back in 2011, when she was just 18 years old. Since then, the brand has enjoyed incredible success, being stocked internationally and in online stores such as Urban Outfitters, Revolve and The Iconic.

But Hendrickson was concerned the costs of casper+pearl were too far out of reach for young women. So she made the choice to eliminate wholesaling and to instead sell straight to the consumer.

Hence, The Squad Online was born.

The Squad Online is all about accessible fashion at low costs. The point of difference, Hendrickson says, will be The Squad’s campaigns. As she also owns AZALEA Models, she plans to use her own models for shoots, making it the first online store of its kind.

thesquadonline.com

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