Get cultured.

Words by

Anastasia McInerney

Don’t get us wrong. We luuurve a good runway.

But with an average runway lasting around 3.5 seconds before you realise the models are doing their final walk, it doesn’t leave a whole lot of time to feed your fashion soul. 

So we’ve been through the Virgin Australia Melbourne Fashion Festival Events Program, to find the fashion events that will get your creative juices flowing. 

You might as well take a month off work, because your March is about to be fully booked.

Fashion Film Popcorn Screening 

Fashion, film and free popcorn? Three awesome ‘F’ words. Head to Fed Square on March 2 to enjoy a night of film screenings for the price of a Myki fare. Films from the Australian Fashion Film Award winners will be on show, as well as a handpicked selection of the best entries from the Australian and International Fashion Film Series. In other words, a pretty sweet lineup. More info here.

Behind the Scenes with Pageant

If you’ve ever wanted to take a peek behind the scenes of NGV, now’s your chance. Better yet, let the designers from independent label, Pageant, guide you through it. Amanda Cumming and Kate Reynolds will take you on a tour of NGV’s Fashion and Textiles collection, picking out their favourite pieces and discussing the collection. Think of it as a highly sophisticated, pleasurable version of show-and-tell. More info here. Tickets available here.

Fashion Writing Series Workshop

For budding fashion journalists, bloggers, magazine start-ups (and any grammar nuts), this is *the* workshop. Bring a pen and your prettiest notebook, and be prepared to write down notes faster than a blogger Snapchats. You’ll want to take down everything you hear. Tickets available here.

Business Breakfast: In Conversation

If you don’t mind an early start and a little more than jam with your croissant, this event is the ultimate offering. The event will deliver two innovative leaders in the business of fashion, sharing their insights into the world behind the clothes. This year’s panel features designer and entrepreneur, Cynthia Rowley (USA), and Statement Collaborations Adidas Originals’ Global Category Director, Rachel Muscat (Germany). Tickets available here.

Ryder Meet and Greet

Ummm, so you can meet Ryder’s design director. Yes, Penny Brown will be providing personal styling at Ryder’s High Street store. This is going to be pretty killer for your outfit game and next runway outing. Refreshments will be served all weekend long, as well a free gift with purchase. It’s part of Fashion Weekend in Stonnington which is delivering a host of other cool opps like this across the precinct. Need we say more. More info here.

The Social Studio Block Party 2017

If you’ve ever wanted to attend a fashion week party, this is a pretty great way to do it. The Social Studio’s annual Block Party celebrates the social enterprise, joining with a host of local talent for one great big party. It’s complete with a runway show featuring designs from The Social Studio label, as well as an exclusive collaboration with Melbourne-based contemporary artist, Kate Beynon. There will also be local DJs, live acts, food and market stalls. Oh, and did we mention it’s free

Stand Still

In a hybrid runway-meets-exhibition event, capsule collections from selected Melbourne labels will feature in Stand Still. Pieces from Abbey Rich, Caitlin She, Campbell Charlotte and Eat Me Do will all be on display. The event will explore the colour red, with the theme a metaphor for the slower production processes of the labels featured.

The event aims to coax viewers into pausing, to consider the rate at which clothes are produced; how they are worn; and how fashion can be more consciously consumed. It’ll give you more time to explore than the regular runways, and introduce you to some labels you may not have seen before. Tickets available here.

Look at you, getting all cultured.


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September 15 - 17.
Ditching the traditional runway setting altogether.
A detailed account of every time you’ll cry like a baby.
We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
What working life was like with the enigmatic designer.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
A work experience opportunity like no other.
Pretty things, pretty people.
Classic slumber party vibes are now trending.
The National Gallery of Victoria have announced a landmark exhibition will open this summer, Andy Warhol | Ai wei wei.
The most bootylicious superhero there ever was.
Could this be the next Devil Wears Prada?
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
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"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
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Melbourne Fashion Festival off to a fiery start.
Start your own motorcycle girl gang in Pageant AW15
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TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
A cultural night out for the fashion lover.
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Monk House Design have announced the dates for their annual studio sale.
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An imaginative new project between Romance Was Born and the NGV will have your inner child desperate to come out to play.