Fashion's new class.

Words by

Fashion Journal

There’s under a month until the Virgin Australia Melbourne Fashion Festival kicks off for 2016 and we've got a bunch of reasons why we’re excited.

One of these is that we’re Supporting Partners of the VAMFF National Graduate Showcase, Presented by Target.

So we’ve been spending a lot of time getting to know the creative talents that are the 12 finalists. And we think you should too.

Meet Rose Church, who studied an Advanced Diploma in Fashion and Textiles and a Bachelor of Arts Degree in Fashion at Curtin University.

Describe your grad collection in three words:
Assemblage. Obsession. Discord.

What was the most challenging thing about the creation of your collection?
Starting. You know how much you are going to give yourself to the process, so giving into that and letting go can be difficult.

If you could design an outfit for any person alive or dead, who would it be and what would it look like?
An oversized art smock for Yayoi Kusama, so that she could put paint all over its surface.

What is your favourite song or album to play when working on your designs?
It's not usually music, it’s more noise…. generally a film I’ve watched a thousand times and am able to have on in the background. Without actually watching, I know exactly where it’s up to and what's happening. I suppose it’s balancing that sense of familiarity with the unknown, while working on conceptualising surface and silhouette.

Is there a designer you aspire to be like or look up to?
There are definitely designers who I respect, in terms of progressively changing and altering our perceptions of fashion: Yohji Yamamoto, Rei Kawakubo and Martin Margiela.

Where do you think there is a gap in the fashion market?
I have to believe that there always is, and will be, a gap for designers reinterpreting and aspiring to communicate new ideas through fashion.

Where do you see yourself in five years?
Hopefully closer to the elusive dream. Working within a design team, collaborating with other creatives and working on my own personal projects.

If you weren’t into fashion design, what would you be doing?
Either illustration or surface art. I’ve always loved to draw and am completely obsessed with texture and the way surfaces can be manipulated to compromise their original form. Both play an important role in the design process for me, however, they are also other media in which we can further communicate through surface, other than garment.

What fashion trend do you most dislike?
Fast fashion.

Favourite fashion moment?
April 1981, Yohji Yamamoto and Rei Kawakubo held their debut show in Paris.

What advice you would give to someone wanting to study fashion?
Be passionate. Be resilient.


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We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
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Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
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"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
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A inside look into behind the scenes of VAMFF.
A cultural night out for the fashion lover.