Party party.

Words by

Eliza Sholly

An underground car park was transformed for Lee's Stay Black premium denim launch party last night.

Housed at the Alaska Projects red-light district, an eclectic mix of celebrities, industry and influencers enjoyed the live music venue, bustling with entertainment.

For a more permanent celebration of the event, guests were inked by Hunter & Fox Tattoo Studio, before being drawn to the arcade claw machine to master their skills and win prizes from Oakley, Nixon, Bonds, Blaq mask and more.

The party was thrown to debut Lee’s latest campaign, showcasing their premium Stay Black denim fabrication. It's engineered to stay black over multiple wash cycles, with less fade for the blackest fabric yet. The range will be available in-store at General Pants and online, plus other key denim retailers from April 2017.

Absolute-LEE fab.


Leave a comment


Get in loser, we’re going shopping.
Lights and music are on my mind.
On the never-ending quest to create the perfect fitting jean.
Still blowing dirt out of our nose.
We heard everything...
And they’ve enlisted Petra Collins, Alicia Keys, Joan Jett and Erin Wasson to help them do it.
"Behind every great woman is a great pair of jeans."
Denim in acid wash and vintage blue perfection.
The fash-pack have serious style stamina.
It’s a struggle. Here’s hoping that this will make it all easier.
The street style is fierce in Sydney.
Denim this wide should be an endangered species.
Linen and denim, need we say more?
The best part of fashion week.
Comfortingly few muscle tees.
All the beauty, mayhem and those fish-tail ponytails.
It's General Pants Co. and it's vintage.
The ultimate addition to your wardrobe staples...in more ways than one.
Our one stop shop for when luxury meets necessity.
Dark, brooding and a little stand-offish.
G Star Raw launches at Melbourne's Emporium.
It’s ruffling our feathers.
Wrangler are getting us excited for summer and caravanning.
Butt-hugging pieces of denim nostalgia.
Denim in summer is always a bit tricky. Nobody Denim nail it with their Reflections SS14 collection.
RE/DUN handpick jeans from vintage rag houses across America and rework them to make jeans that are as individual as you.
How can one lookbook be reminiscent of so many different areas of popular culture?
Alexa Chung has announced on Instagram that she will release her first fashion line. FINALLY!
Bass-eeek, bas-ik, or base-ic...however you like to say it (keep in mind the proper pronunciation is base-ic), the iconic...
We’re mad for denim — espe­cially when Wran­gler are involved.