Desert Designs has teamed up with Target to launch a unique collection inspired by the artwork of Indeginous artist, Jimmy Pike.
The collaboration is part of an ongoing Designers for Target range that sees the brand try to enter new, niche markets.
Launching in selected stores and online on December 3, the 31 piece collection features womenswear, swimwear and beach towels adorned in the iconic prints of the late artist.
Desert Designs has been translating indeginous art into fashion for years, effortlessly bringing alive the vivid patterns and colours of these works onto their clothes
The Target collaboration brings contemporary and popularising elements to the indeginous aesthetics, making for a wearable and captivating collection.
The collection ranges from $35 to $75 and will be available at 40 Target stores across the country and at www.target.com.au.